Locals still buying java

2009 February 12

tags: Carrboro, chapel hill, coffee, economy, entrepreneurs

by The Editor

At the end of last month, global coffee conglomerate Starbucks announced it was cutting 6,700 employees, closing stores and slowing expansion plans in the wake of big declines in revenue. One factor cited was customers’ changing buying patterns. But what about local coffee drinkers of a more independent ilk? Are they cutting back?

Local coffee merchant Scott Conary details current trends in coffee consumption and offers his opinion on Starbucks’ challenges in an article in today’s Citizen (our 100th, by the way): Changing times for coffee achievers.

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